Sarah Murray

Podcast Overview: Sarah Murray on Psychology That Works, Trust and the Human Side of Football

In this episode, we sit down with Sarah Murray, sport psychologist, to explore what psychology really looks like inside a football environment.

Sarah has spent 15 years working full-time in applied sport psychology and was one of the first full-time sport psychologists in professional football in the UK. Her career has included a long period at Brighton & Hove Albion, where she helped build and embed psychology across the club, from the men’s first team and academy through to the women’s programme.

This conversation goes beyond theory, workshops and one-to-one support. Sarah reflects on how psychology can become part of the everyday language, behaviours and culture of a football club.

We discuss the development of Brighton’s psychology provision, the SCORES framework, the importance of shared language, and why psychology has to be embedded into the environment rather than hidden away in an office.

Sarah also talks about trust, confidentiality, working with and through coaches, interdisciplinary teams, Spotlight profiling, curiosity, adaptability and the future of sport psychology in football.

The central message is clear: psychology works best when it becomes normal. It lives in relationships, language, behaviours, coaching, support staff, parents and the everyday environment around the player.

For coaches, psychologists, academy staff, performance practitioners and anyone interested in player development, this episode is about making psychology practical, visible and useful inside football.

What you’ll take from this episode:

• What psychology looks like inside a football club
• Why trust is the currency of the practitioner
• How Brighton embedded psychology across the academy
• The importance of shared language and observable behaviours
• Why coaches are central to psychological development
• The difference between MDTs and truly interdisciplinary teams
• How curiosity, adaptability and human connection drive performance
• The future of sport psychology in football

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